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Answer

Can part of the page change when the sale ends?

Updated Countdown Timer 1.12.0Tested with WordPress 7.1

Yes. Put the content in a Countdown content block, choose the campaign, and choose While it runs, After it ends or Before it starts. The sale's banner goes and "The sale has ended" appears the second the timer reaches zero, with no reload, on a cached page too. The shortcode does the same:

[trasl_countdown_show campaign="Black Friday" when="ended"]The sale has ended.[/trasl_countdown_show]

On a per-visitor campaign it changes at each visitor's own end. Content still to come is in the page's source, hidden, so link a code to the campaign as a coupon if it must not work outside the sale.

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Countdown Timer

Countdown timers that run to your real sale dates, on a product, across the shop, or as a cart timer at the checkout.

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The product page for a Kangaroo Pocket Hoodie, reduced from $52 to $42. Under the price, the heading Sale price ends in sits above four dark flip tiles counting days, hours, minutes and seconds. A red ribbon across the top of the page reads: Autumn sale on hoodies and beanies ends in, with a running clock and a Shop the sale button.