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Answer

A product shows no countdown but its price is reduced

Updated Countdown Timer 1.12.0Tested with WordPress 7.1

A price reduced with no end date has no deadline to show. WooCommerce lets you set a sale price with Sale price dates empty, and most shops do. Give the sale an end date, or use a campaign with a fixed date instead.

For a variable product the timer starts at the soonest end date among the variations that are actually on sale. When the shopper picks a variation it switches to that variation's own end, and hides for one that is not on sale or has no end date. Clearing the choice brings the soonest back. A variation shoppers cannot choose is left out: one switched off (Enabled unticked), or out of stock when you hide out-of-stock items.

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Countdown Timer

Countdown timers that run to your real sale dates, on a product, across the shop, or as a cart timer at the checkout.

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The product page for a Kangaroo Pocket Hoodie, reduced from $52 to $42. Under the price, the heading Sale price ends in sits above four dark flip tiles counting days, hours, minutes and seconds. A red ribbon across the top of the page reads: Autumn sale on hoodies and beanies ends in, with a running clock and a Shop the sale button.